When EOS lip balm first emerged on the lip balm scene, it was a new concept that seemed neat, but everyone wondered if it would last. The lip balm market for personal care products for lips was untapped until that point. Some companies had made a bit of a dent, but nobody had really made any changes in years. Chapstick led the game. EOS changed that completely.
Other companies had made some progress. The question for EOS was how making the change permanent and dominate the category. They did this by marketing the product lines carefully through several ways. The first was to release it to the right people to make the line famous. Making it the new “thing,’ was the thing to accomplish. The question was how to accomplish it.
They did it through celebrities. It’s the oldest ploy in the industry. Release products to celebrities and make it the thing to have. It worked like gang-busters. People loved the product line and the celebrities wanted them as well. The company had created a brand new industry for lip balm products, made it popular, and maintained that popularity in no less than two years.
Then, they branched out. They created new flavors of products and packed them so they would sell just as much, if not more, than the original line of lip balms. It was highly effective. Collectors everywhere couldn’t get enough of the stuff. They bought it to use. They bought it from Target and Costco to save money by getting two or three at a reduced price. They also just bought them to show off as collectors.
The success of EOS (https://evolutionofsmooth.ca/) has become a unique example of how to create a market competitor that maintains as the leader in any industry today. The only question now is: what will they take over next?
Hungarian-American investor and philanthropist George Soros is one of the world’s richest men. Since escaping Nazi-occupied Hungary in 1947, he has amassed a fortune estimated at over $25.2 billion. Acknowledged as being among the most successful investors in history, many call him “The Man Who Broke the Bank of England.” He got that title in 1992 during the United Kingdom’s currency crisis when he made $1 billion in profit on Black Wednesday by his short sale of the British pound. A much beloved philanthropist, George Soros has given over $11 billion to a wide range of philanthropic causes since 1979.
Soros was born in Budapest, Hungary in 1930. He escaped to the United Kingdom when Nazi Germany took over Hungary. After earning bachelor’s and master’s degrees in philosophy from the London School of Economics, he worked for a series of merchant banks. In 1956 he immigrated to New York City and found work with F.M. Mayer as an arbitrage trader specializing in European stocks. Three years later he was hired as a European stock analyst by Wertheim & Co. and remained with the company until 1963. It was during this time Soros drew on the ideas of Karl Popper and created his Theory of Reflexivity that would become the basis of his success in investing.
While working as a vice president at Arnhold and S. Bleichroeder between 1963 and 1973, Soros experimented with newly developed trading strategies based on reflexivity. In 1969, George Soros used $250,000 of his money and $4 million in investor capital and created his first fund, Double Eagle hedge fund, later renamed the Quantum Fund. In 1970, with the profit George Soros made, he founded his second hedge fund, Soros Fund Management. By 2013 the Quantum Fund had made $40 billion. The fund made $5.5 billion in 2013 alone. That made it the most successful hedge fund ever.
Read more: http://www.politico.com/story/2016/07/george-soros-democratic-convention-226267
George Soros had become involved in international philanthropy. One of his first actions was in support of the fight against apartheid. Soros is also credited helping to facilitate Eastern Europe’s peaceful change to capitalism and eschewing of communism in the 1980s and 90s. In 1993 George Soros founded is philanthropic organization the Open Society Foundations. Its goal is to promote justice, public health, education and independent media. The organization has its headquarters in New York and branches in 37 countries. Learn more on Discover the Networks about George Soros.
Through the OSF George Soros supports American progressive and liberal political causes. He also provided Central European University with among the largest higher education endowments in European history. The school is located in his hometown. George Soros has given over $11 billion to philanthropic causes worldwide. Soros continues to support a wide range of charitable causes to this day. George Soros established the Open Society Foundations.
People who have been using lip care products know that the movement in this particular segment is especially slow if any. The people from across the globe were used to the cylindrical tube and flavors like cherry and mint when it came to lip care balm. However, things changed drastically when EOS Lip Balm entered the market. It became an overnight sensation, and companies like Chapsticks and other predecessors started to feel the heat almost immediately.
EOS Lip Balm offers an entirely new and unique lip balm that stimulates all the five senses of a human and is designed to do so. Years of research has gone into making EOS Lip Balm what it is today, starting from its shape to its colors and from its opening mechanism to its unique oval shape. It is even used by the famous celebrities like Christina Aguilera, Kim Kardashian, and Miley Cyrus. It is this and other factors that made EOS Lip Balm an overnight sensation in the market. Available on Kohls, Walgreens, Ulta and other large scale stores, the company currently sells over a million units each week and plans to extend its market to increase its market share. It is currently after Burt’s Bees regarding overall sales, but that is due to change in the future with innovative marketing and product creation strategies that EOS or Evolution of Smooth is planning.
One of the co-founders and current managing director of the company, Sanjiv Mehra, said in an interview that the firm deliberately didn’t share much of its marketing and business strategy in the initial phases because the management was focused on building a product that is unique and sustainable at the same time. He added that the primary purpose of the founders of the company was to ensure that the EOS Lip Balm doesn’t end up being similar to its counterparts, and it needed a lot of research and trials, and focusing all energy there has helped the company create something that’s unique and loved by its customers.
Try EOS! https://www.walmart.com/ip/Eos-Sweet-Mint-Lip-Balm-0.25-oz/15136069