People who have been using lip care products know that the movement in this particular segment is especially slow if any. The people from across the globe were used to the cylindrical tube and flavors like cherry and mint when it came to lip care balm. However, things changed drastically when EOS Lip Balm entered the market. It became an overnight sensation, and companies like Chapsticks and other predecessors started to feel the heat almost immediately.
EOS Lip Balm offers an entirely new and unique lip balm that stimulates all the five senses of a human and is designed to do so. Years of research has gone into making EOS Lip Balm what it is today, starting from its shape to its colors and from its opening mechanism to its unique oval shape. It is even used by the famous celebrities like Christina Aguilera, Kim Kardashian, and Miley Cyrus. It is this and other factors that made EOS Lip Balm an overnight sensation in the market. Available on Kohls, Walgreens, Ulta and other large scale stores, the company currently sells over a million units each week and plans to extend its market to increase its market share. It is currently after Burt’s Bees regarding overall sales, but that is due to change in the future with innovative marketing and product creation strategies that EOS or Evolution of Smooth is planning.
One of the co-founders and current managing director of the company, Sanjiv Mehra, said in an interview that the firm deliberately didn’t share much of its marketing and business strategy in the initial phases because the management was focused on building a product that is unique and sustainable at the same time. He added that the primary purpose of the founders of the company was to ensure that the EOS Lip Balm doesn’t end up being similar to its counterparts, and it needed a lot of research and trials, and focusing all energy there has helped the company create something that’s unique and loved by its customers.