Adam Goldenberg can look back on quite a list of accomplishments in his career, including making his company, JustFab into a “unicorn.” He and Don Ressler co-founded this company back in 2010, and it’s received a large supply of venture capital funding. By early 2014, that venture capital totaled enough to put JustFab’s valuation at over $1 billion, making it a “unicorn.” Goldenberg said while he feels a deep sense of accomplishment on Vator.tv, reaching unicorn status isn’t something he lets get to his head. He does feel it’s an important mile marker for his company and for the fashion industry as a whole as JustFab starts becoming the face of the market.
Adam Goldenberg started out in digital marketing when he was only 15, starting a gaming advertising network called Gamer’s Alliance. This company was bought out three years later by another digital media network, Intermix Media on CNBC.com and Goldenberg was hired at this company. Intermix Media would later found MySpace, and Goldenberg at only the age of 20 became the company’s Chief Operating Officer. In the coming years, he would work closely with Don Ressler, the founder of FitnessHeaven.com who he had become close friends with, and together the two made plans to take Intermix Media to the next level.
Goldenberg and Ressler built a subsidiary company under Intermix Media called Alena Media, a company that generated revenue from advertising as well as e-commerce. But that would be short-lived after News Corp bought out Intermix Media and decided not to continue with Goldenberg and Ressler’s company. The two decided to leave and start their own independent company, and it began with Intelligent Beauty in 2006. They sold various health and cosmetic products, and other miscellaneous items to start with, but then they decided to start a fashion retail company.
They began JustFab with very little knowledge about fashion. In fact, Goldenberg would tell you he didn’t even know the difference between a Mary Jane and a peeptoe. But his connections with other fashion personalities helped fuel ideas for the company, and he and Ressler began implementing a cost-effective way to sell merchandise at a very affordable price on businessoffashion.com. JustFab soon began offshoots from its main hub including Fabletics, FL2, FabMen and later they bought out ShoeDazzle. JustFab also attracted celebrities including Kimora Lee Simmons, and Kate Hudson who recently became the president of Fabletics. It was recently announced that JustFab will be changing its name to TechStyle Fashion Group at http://www.crosscut.vc/adam-goldenberg.